Automotive
The Ghaf Edition.
An Emirati story, expressed in every detail.
A series of seven · INEOS Grenadier
The starting point
A place.
A character.
An edition.
The Ghaf Edition brings an Emirati point of view to the INEOS Grenadier. The Ghaf tree is the starting point: a reference to resilience, belonging and the quiet strength of the landscape.
Designed by Fawaz M. Khalid of FWZ Designs in collaboration with AGMC, the project translates that reference through exterior details and the cabin. The Grenadier’s purposeful character remains the foundation.
- Platform
- INEOS Grenadier
- Design
- FWZ Designs
- Collaboration
- AGMC
- Edition
- Seven vehicles
From reference to form
A single motif.
Many expressions.
The branching Ghaf motif moves between graphic mark, stitched line and perforated surface. Each application changes with the material, while the underlying geometry stays recognisable.
Inside the edition
A quieter kind
of presence.
The warm upholstery makes the cabin feel distinct from the vehicle’s rugged exterior. Embroidery, stitching and perforation carry the Ghaf reference through the surfaces closest to the passenger.
In its own landscape
Rooted in place.
Ready for the journey.
Project record
Seven vehicles.
One shared story.
The Ghaf Edition is presented as a seven-vehicle edition, introduced at Al Maqta Museum in Abu Dhabi. The project record brings together design studies, supplied detail imagery and launch photography.
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